AAGILISIUM CONSULTING
Abbott Enterprise Integration

Behind Every
Seamless Application

90-Day Internal Communication & Engagement Pilot

Making the technology, people and transformation behind Enterprise Integration visible.

AGILISIUM CONSULTING

API
AUTHENTICATION
API MANAGEMENT
INTEGRATION
ENTERPRISE SYSTEMS
DATA FLOWS
PEOPLE
CLOUD / AZURE
THE EXPERIENCE
Simple experience in front.

Complex technology underneath.

01From Technical Work to Business Stories

Turning Invisible Technology into Visible Value

Enterprise Integration often sits behind the applications and experiences employees use every day.

Our role is to bring that work to the surface through credible, simple and engaging stories.

↻ loop
01

STEP 01 — CAPTURE

Identify meaningful initiatives, accomplishments and transformation stories.

Discover and create in parallel — with the first communication targeted within 3 weeks.

02The Story Engine

One Campaign. Three Story Pillars.

The campaign creates a continuous story pipeline across three dimensions.

Bring the work already delivered to life.

01 — PRODUCTION DELIVERY

Production deployments

Multiple production deployments were carried out across Sligo, Breda and ANDART, supported by pre- and post-production activities including CRs, CTASKs, UAL approvals and deployment documentation.

02 — STABILIZATION

Stabilization & hypercare

Production hypercare was provided across Sligo, Breda and ANDART to support stabilization after deployment and address issues affecting production integration flows.

03 — INTEGRATION / MFT

Integration & MFT issue resolution

The team supported resolution of Production and DEV integration issues, including MFT-related issues, helping maintain continuity across integration activities.

04 — OPERATIONAL TRANSITION

KTLO transition

Knowledge-transfer activities supported the transition from project implementation into KTLO, helping move operational knowledge and responsibilities into the ongoing support model.

05 — ENGINEERING

Engineering enhancements

The team worked on XRef and New Relic code-level development, followed by internal testing, demos and reviews.

06 — COLLABORATION

Cross-functional delivery

Delivery required coordination across Development, QA, Business and KTLO teams to support deployments, issue resolution, testing and operational transition.

WHAT WAS DELIVERED?

→ WHAT DID IT TAKE TO MAKE THE EXPERIENCE WORK?

→ WHO MADE IT HAPPEN?

→ WHAT HAPPENS BEHIND THE SCENES?

→ WHAT SHOULD THE WIDER ORGANIZATION KNOW?

03 · 04First Story

You see the answer.

We see the journey behind it.

The first communication will take a familiar business experience and reveal what happens behind it.

REQUEST

A familiar business experience begins: someone asks an application for information.

The Message

“The experience may feel seamless.”

“The technology journey behind it is anything but invisible.”

The final application/API example will be validated with the Abbott SME before publication.

SME VALIDATION REQUIRED
05Start With What People Understand

Start With What People Understand

Show the contrast.
  1. 01
    THE EXPERIENCE

    A user requests information.

  2. 02
    THE CONNECTION

    An API receives the request.

  3. 03
    THE CONTROL

    Authentication and API policies manage the interaction.

  4. 04
    THE INTEGRATION

    Enterprise integration connects the request to the relevant systems.

  5. 05
    THE RESPONSE

    The information comes back to the application.

  6. 06
    THE RESULT

    The user simply gets the answer.

Final principle

Experience first → Technology second → Transformation third

06Reveal the Scale

Behind One Experience Is an Enterprise Ecosystem

Once the audience understands the journey, reveal the scale.

What feels like a simple digital interaction can depend on a complex enterprise integration ecosystem.

AWARENESSUNDERSTANDING
07The Transformation

The Transformation Behind the Experience

The campaign can then connect the current integration landscape to the transformation underway.
3,099 interfaces
Azure Logic Apps
TIBCO EMS
Azure Service Bus
APIs
Azure APIM
XREF / SmartMapper
Azure Functions + Azure SQL
Monitoring
Azure Monitor / App Insights

Target directions describe the transformation underway — not a completed migration.

08What We Delivered

TIBCO: The Work Behind the Work

The first story pillar brings visibility to the team's delivery accomplishments.
Instead of:“What was delivered?”
09What's Next

The Next Chapter of Enterprise Integration

The third story pillar keeps the campaign forward-looking.
01WHAT IS CHANGING?
02WHY DOES IT MATTER?
03WHO DOES IT AFFECT?
04WHAT CAPABILITY DOES IT INTRODUCE?
05WHAT EXPERIENCE COULD IT ENABLE?
This creates a continuous pipeline of future stories, rather than a one-time campaign.
10The 90-Day Pilot

Start → Create → Launch → Learn → Repeat

Phase 01 · Weeks 1–3

FIRST STORY LAUNCH

TARGET
FIRST COMMUNICATION WITHIN 3 WEEKS
WEEK 1WEEK 12
COMPLETED
  • Chenna / TIBCO connection
  • RaviKumar / APIM connection
  • Rakesh / new initiatives connection
  • Existing material gathered
  • First story identified
  • Story development initiated
PENDING
  • First-story approval
  • Abbott ecosystem/channel confirmation
  • Abbott approval/governance route
11Build the Communication Rhythm

BUILD → ENGAGE → MEASURE + SCALE

WEEKS 4–6

BUILD

  • TIBCO story
  • APIM transformation story
  • Newsletter series
  • Visual storytelling
  • SME spotlight
WEEKS 7–9

ENGAGE

  • Follow the Integration
  • Interactive experience
  • People behind the technology
  • Employee engagement
  • Leadership communication
WEEKS 10–12

MEASURE + SCALE

  • Engagement analysis
  • Feedback
  • Content performance
  • Story pipeline
  • Lessons learned
  • Scale recommendation
12Content Experience

One Story. Multiple Ways to Experience It.

13Where It Lives

Activate Through Abbott's Existing Ecosystem

We will not introduce another standalone communication platform.

Instead, we will align the campaign to Abbott's existing ecosystem.

Primary

Newsletter

Primary storytelling vehicle.

Intranet / SharePoint

Persistent destination for campaign stories.

Teams

Distribution and engagement.

Supporting
Digital bannersInfographicsInteractive contentLeadership messagesSME spotlights
PENDING ABBOTT CONFIRMATION

Pending confirmation

  • Abbott communication ecosystem
  • +preferred channels
  • +CMS/platform
  • +distribution mechanism
14Governance & Approval

Credibility Before Creativity

Every communication follows a controlled workflow.
GATE · VALIDATION

Is the information accurate?

AWAITING
GATE · APPROVAL

Is the communication approved for publication?

AWAITING
Final principle

No technical claim, metric, business example or AI-generated content goes live without the appropriate validation and approval.

1590-Day Pilot Outputs

90-Day Pilot Outputs

01

STORY BANK

  • TIBCO stories
  • APIM stories
  • Emerging initiative stories
  • People/SME stories
02

CONTENT SERIES

  • Newsletter
  • Visual stories
  • Interactive experiences
  • Employee engagement content
03

CAMPAIGN ENGINE

  • Story intake
  • SME validation
  • Content development
  • Abbott approval
  • Publishing
  • Measurement
04

INSIGHTS

  • Engagement data
  • Audience feedback
  • Content learnings
  • Channel learnings

90-DAY PILOT REPORT + SCALE RECOMMENDATION

Including potential expansion into other Enterprise Integration and technology transformation initiatives.

16Success Measures

What Will Success Look Like?

Rather than measuring only the number of assets produced, we measure the health of the communication model.

REACH

Content views
Newsletter opens
Unique audience

These are measurement dimensions — results will be reported during the pilot.

17Start the First Story

Start the First Story

Progress
0/8

FIRST COMMUNICATION WITHIN 3 WEEKS

18 · Let's Tell the Story

Every Seamless Experience Has a Story Behind It.

Technology transformation doesn't always announce itself.
Sometimes, it simply makes the experience work.

Behind Every Seamless Application is about making that invisible work visible—

THE TECHNOLOGY

THE PEOPLE

THE TRANSFORMATION

THE STORY